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Brand equity, brand awareness, and brand image bethany white com 302 april 30, 2012 brand equity, brand awareness, and brand image in the past 20 years. Advertisements: here is your essay on brand positioning while positioning a brand, the company must establish points of parity and points of difference to communicate the intended messages. As i shared earlier, a brand image is a condensation of all experiences a person has ever had in conjunction with the brand read more. Brand loyalty one of the most desirable traits that marketers would like to see in the consumers they are positioning their product towards is loyalty to their brand.
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Coca -cola : claims, values and polices coca-cola is a well-known and cherished brand name when people think of this name, memories tend to overflow in their heads.
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